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What is Net Promoter Score (NPS)®?

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NPS® measures the likelihood of individuals to recommend a business to their friends, family, and coworkers based on their answers in a survey. It is calculated by taking the percentage of “promoters” (those who rate the business a 9 or 10) and subtracting out the percentage of “detractors” (those who rate the business 6 or below) to arrive at the net result. 

Since the conception of NPS®, thousands of businesses (ranging from Mercedes-Benz to Amazon to Delta Airlines) have adopted the metric as a key indicator when measuring the value they bring to their customers. This is because businesses with a higher NPS® tend to have stronger relationships with their customers, provide goods or services that truly enhance their customers’ lives, and as a result, tend to be stronger financially than others in their industry. 

Most companies revel in glowing reviews, but at Corning Credit Union, we see feedback of all kinds as a crucial piece to running our business. We read every survey our members submit to:
- Have an open dialogue with the members we serve
- Identify areas for potential improvement 
- Understand what we’re doing well 

At CCU, providing outstanding service isn’t just a metric we strive for; it’s one of the ways we show our members how much we care. Our members have grown to expect the best service, and we consistently deliver.  

Corning Credit Union Logo
One Credit Union PlazaPO Box 1450
Corning, NY 14830
800-677-8506607-962-3144
Routing & Transit Number 222380359